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riyadh tourism13 January 2015 – The Philippine Embassy in Riyadh informs the Filipino community in the Kingdom of Saudi Arabia on the launching of the Visit Philippines 2015 campaign by the Department of Tourism.

The campaign was launched by the Tourism Secretary, Ramon R. Jimenez, Jr. during the 13th Philippine Travel Exchange (PHITEX) held at the SMX Convention Center on 2 – 5 September 2014. It aims to increase and sustain the ongoing Philippine tourism slogan, “It’s More Fun in the Philippines”.

A video advertisement, 15 Ways to Have Fun in the Philippines, was also shown highlighting the different themes of the campaign such as business meetings, sports adventure and eco-tourism, history and culture, lifestyle and entertainment and music and the arts. A microsite, was also presented wherein the directory of upcoming events in the country will be posted.

In a recent report posted by the Department of Tourism last January 5, a total of 3,955,399 international tourist arrivals to the Philippines were recorded from January to October 2014 or 2.28% increase from the same months of the previous year. END