02 November 2016 — The Philippine Embassy in Amman participated in the 3rd International Tourism and Heritage Conference and Expo which was held at Holiday Inn Hotel Amman on October 25-26. The Philippines was the only Southeast Asian country that participated in the event, which consisted mostly of Arab countries.
During the 2-day Expo, the Embassy showcased Philippine heritage and tourist sites by displaying tourism posters, giving away tourism promotional brochures and showing tourism promotional videos through television and 3D virtual reality goggles. The Embassy also showcased Philippine traditional massage or “hilot” by offering a 3-5 minute hand and shoulder massage for free. Traditional handicrafts, accessories, mats, textiles, and souvenirs were also displayed at the Philippine booth. The crowd also had a taste of Philippine dried mangoes and herbal teas such as mangosteen, moringa, ampalaya and guyabano teas.
The crowd was also fascinated with the design of the Philippine booth which featured the stone houses with colorful capiz windows of the City of Vigan.
A cultural dance group from the Filipino community also performed traditional Filipino dances such as the tinikling and the bulaklakan during the cultural show in the evening of October 25. Philipine kundiman songs were also showcased through the song numbers of a Filipino balladeer from the community.
The Embassy’s participation in the Conference is part of its efforts to increase the number of Arab tourists in the Philippines and to highlight the beauty of the country which are relatively unknown to Jordanians. END
