14 March 2017 NEW YORK – In a major overseas deal, Tanduay Distillers, Inc. launched a landmark partnership with the Barclays Center, one of the major multi-event arenas in the US and NBA’s Brooklyn Nets Team at the 40/40 Club of Barclays Center on March 12.

The partnership designates Tanduay Rum as the official rum of Barclays Center and the Brooklyn Nets. Tanduay Rum will likewise be the presenting sponsor of the popular 40/40 Club and Restaurant located in Barclays Center.

In addition, the deal provides that Tanduay will be the Barclay Center’s associate sponsor for its Brooklyn Show platform and will be visible in strategic areas of the arena.  The new partnership will feature Asian-inspired cocktails mixed with Tanduay Rum, to be prepared by New York’s top mixologists in the arena’s bars.

The official post-game launch held at the 40/40 Club now renamed the 40/40 Club presented by Tanduay Rum was attended by marketing, culinary, business, entertainment, and sports personalities. Also in attendance were officials of the Brooklyn Nets, Barclays Center, National Basketball Association, Filipino-American Community members, tastemakers, and influencers.

In an interview during the launch, Consul General Theresa Dizon-De Vega noted that Tanduay’s new deal with Barclays and the Nets is a significant development for Philippine products making inroads into the global market. Through an innovative and bold sports and multi-venue tie-up, Tanduay has helped pave the way for more Philippine products to gain a foothold in the global arena.

Tanduay was founded in the Philippines in 1854 and is the second largest rum producer in the world, manufacturing over 18 million cases in 2016. It has won international awards for its high quality rums using a blending process crafted over 160 years ago.

Tanduay Rum is also recognized as one of the most decorated international spirit brands made from some of the world’s finest sugarcane. END