Franchising in the Philippines Pitched to Filipinos in U.S. Northeast

PFA Yvette Pardo Orbeta teaches members of Filipino-American community and media about franchising in the Philippines, during a forum at the Philippine Center in New York City. (New York PCG photo)

NEW YORK 05 JUNE 2018 – Director for Education, External Relations and Advocacy of the Philippine Franchise Association (PFA) Yvette Pardo-Orbeta held an engaging discussion about franchising in the Philippines with members of the Filipino community in New York, at a forum organized by the Philippine Consulate General at the Philippine Center New York’s Gallery Lobby on 04 June 2018.

Orbeta, who is also the Chairman of Wendy’s Philippines, gave a snapshot of the trends and opportunities in franchising in the Philippines. She discussed the benefits and advantages of franchising, how to acquire a franchise in the Philippines, and how to bring a franchise brand from the U.S., giving tips on how to determine the right franchise for the right person.

Orbeta emphasized that franchising is a powerful tool for economic development, since it creates thousands of enterprises and creates millions of jobs. She shared the PFA’s role in the success of franchising in the Philippines, where the average growth rose from one franchise per year to 60 per year.

Speaking to the Filipino community, Orbeta said that PFA is speaking before them “not to sell any brands but mainly to teach the Filipino community and impart information about franchising.” She offered that PFA is ready to help and guide those interested in franchising.

Commercial Counsellor Nicanor Bautista gave insights on why now is the best time to invest in the Philippines, citing the current economic environment in the Philippines where franchisers would flourish, “creating the demand for consumption and therefore creating the opportunities for the franchiser.”

PFA Executive Director Chit Estrada joined Orbeta in answering questions from members of the Filipino community during the open forum. END

The Philippine Embassy and members of the Filipino community attend the discussion on franchising in the Philippines. (New York PCG photo)

Philippine Franchising Association Executive Director Chit Estrada answers questions from Filipino community during the talk on franchising in the Philippines. (New York PCG photo)

For more information, visit www.newyorkpcg.dfa.gov.ph / www.newyorkpcg.org or https://www.facebook.com/PHLinNY/