San Miguel Beer Debuts in Russia at Major Moscow Trade Fair
Clockwise from top left: Ambassador to Russia Carlos D. Sorreta (center) with Commercial Counselor Kristine Umali and East Foods General Director Alexander Kutsaev, the Philippine Embassy in Moscow team with Mr. Kutsaev in front of the beer photo wall, San Miguel Beer featured on the front page of the catalogue of East Foods, San Miguel Beer products on display at World Food Moscow. (V. Cara photo)
MOSCOW 04 March 2019 — San Miguel Beer made its Russian debut at the 26th PRODEXPO International Exhibition for Food, Beverages and Food Raw Materials on 11 February 2019 in Moscow.
The largest food show in Russia and Eastern Europe and the most significant when it comes to promoting alcoholic beverages, the 26th PRODEXPO was held on 11-15 February 2019 at the ExpoCenter Fairgrounds in Moscow.
“We are very proud to have introduced San Miguel Beer to the Russian market and we are glad to partner with East Foods, a major player in the beverage sector here in Russia,” Ambassador to Russia Carlos D. Sorreta said, adding that “we are confident that our world renowned and multi award winning beer will find a market here in Russia.”
East Foods has been importing food and beverages from East Asia for over 20 years, and has branches and representative offices throughout Russia. San Miguel Beer products and posters were prominently displayed at the East Foods booth at PRODEXPO.
“East Foods is a great partner in bringing San Miguel to Russia, they have the necessary experience and network,” Ambassador Sorreta said.
Ambassador Sorreta met East Foods General Director Alexander Kutsaev, and discussed ways to promote Philippine products in Russia.
“The initial shipment of San Miguel Beer products will be arriving soon and will hopefully be on market shelves shortly after. San Miguel Beer has also sent samples and promotional items which we expect middle of March which we will use to aggressively promote these products,” the Ambassador added.
The entry of San Miguel Beer to Russia was facilitated by the work of the Embassy and Department of Trade and Industry’s Philippine Trade and Investment Center. Last November, Ambassador Sorreta met with San Miguel Brewing International Ltd. Export Development Sales Manager Jessie A. Silvala and his team in Manila to discuss the promotion and export of San Miguel Beer products to Russia.
This year’s PRODEXPO occupied an exhibition space in excess of 100,000 square meters, with exhibitors from 2,442 companies from 69 countries, and 62,000 visitors from over 100 countries. END.
For more information, visit www.moscowpe.dfa.gov.ph, or https://www.facebook.com/PHLinRussia/.