Franchise Expert Conducts Talks on Venturing into PH Market

PHOTO: The Philippine Embassy in Singapore held a financial literacy forum on “Getting a Franchise in the Philippines” on 10 March 2019.

Before an audience of about 120 overseas Filipinos, resource speaker Armando Bartolome, who is an expert on franchising, spoke on considerations for getting a franchise. His tips included doing business with a franchiser who is a member of either the Philippine Franchise Association or the Association of Filipino Franchisers Inc., doing a market study, and being aware of bogus franchisers.

“It is more efficient to buy into a franchise with a tested product and operations, rather than start a business from scratch and learning from mistakes,” Mr. Bartolome added.

Mr. Bartolome also spoke to a group of Singapore businessmen at the forum of the Franchise and Licensing Association of Singapore on 11 March 2019. He said that the business franchise environment of the Philippines has improved greatly.

The Philippine now ranks among the top five countries for franchise profitability, ease of doing business and ease of setting up a business. Foreign companies are now allowed full ownership of a franchise. High domestic consumption is driven by the millennial generation, who have sophisticated tastes, are attuned to global trends due to social media, and are open to small, start-up brands. (Singapore PE photo)