Tarlac Showcased as First Artisan Community Partner for Ambiente 2020

Philippine Ambassador to Germany Ma. Theresa Dizon-De Vega (fifth from left) and Philippine Consul General in Frankfurt Evelyn Austria-Garcia (fifth from right) with Tarlac Province Local Officials Mayor Rey Catacutan (fourth from left), Municipal Mayor of Gerona Eloy Eclar (rightmost), Municipal Mayor of San Manual Doña Cresencia Tesoro, Municipal Mayor of San Jose Romeo Capitulo (fourth from right), Provincial Board Members Antonio Cervantes, Jude David, Joy Gilbert Lamorena, Danilo David, and Danilo Asiaten with Mr. Rico Garcia. (Berlin PE photo)

BELRIN 13 February 2020 – The Province of Tarlac has once again re-invented itself not just as a major agricultural center but additionally, as an emerging hub for lifestyle design and artisanal products.

This month, Tarlac and its designers and artisans took center stage at the Ambiente Lifestyle Design Fair held in Messe Frankfurt, Germany from 07-11 February 2020. Tarlac was introduced as the first Partner Artisan Community of Center for International Trade Expositions and Missions (CITEM)-Deartment of Trade and Industry (DTI) for this year’s Philippine Ambiente participation.

Eight companies from the province, namely Pumice Unlimited Ventures, South East Metro Arts Incorporated, Red Slab Pottery, Oricon Corporation, Wood Inspirations Crafts, Pascasio Pottery, North Shine Lightings and Decors Manufacturing, and Betis Crafts, Inc. all took part in a stand-alone pavilion showcasing some of Tarlac’s best design items. Using materials indigenous to the area such as pumice stones, clay, and volcanic materials from nearby Mt. Pinatubo or upcycled from used materials crafted in a sustainable manner, the lifestyle items are truly one of a kind.

This innovative new direction for the province has the full support of the provincial and municipal governments of Tarlac led by its dynamic Governor Susan A. Yap with the assistance of the DTI and CITEM. A delegation of local government officials was on hand to grace the opening of the CITEM Tarlac Pavilion. Philippine Ambassador to Germany Ma. Theresa Dizon-De Vega, herself a native of Tarlac, was likewise present to support the endeavor along with Philippine Consul General to Frankfurt Evelyn Garcia, Consulate officials, and Commercial Counsellor Althea Antonio. END

Philippine Ambassador to Germany Ma. Theresa Dizon-De Vega (fifth from left) with Product Development Officer of Wood Inspirations Crafts Maiko G. Pascual, and Commercial Counsellor Althea Antonio with Tarlac companies. (Berlin PE photo)

From left: Design Head and Proprietor of Red Slab Pottery Eric Sanchez and Commercial Counsellor Antonio confers with Department of Trade and Industry (DTI) Regional Director Judith Angeles. (Berlin PE photo)

For more information, visit  https://www.berlinpe.dfa.gov.ph, https://www.philippine-embassy.de or https://www.facebook.com/PHinGermany.