Franchise Opportunities Highlighted in 3rd Edition of Trabaho, Negosyo, Kabuhayan Webinar Series in US
The Philippine Trade and Investment Center (PTIC) heads in the United States with the panelists. (Washington D.C. PE photo)
WASHINGTON, D.C 09 June 2020 – Strengthening the Filipino-American community’s entrepreneurial spirit has never been more crucial than today as the world grapples with the economic impacts of the COVID-19 pandemic. This is the spirit behind the Trabaho, Negosyo, Kabuhayan (TNK) webinar series jointly organized by the Philippine Trade Investment Centers (PTIC) in Washington D.C., New York, San Francisco, and Los Angeles and aimed at providing our Overseas Filipino Investors and Filipino-Americans with ideas and opportunities in investing in the Philippines.
The third part of the series was held on 04 June 2020 and entitled “Franchise Investment Opportunities in the Philippines”. The online event was headlined by Ms. Bing Sibal-Limjoco and Mr. Chris Lim of the Philippine Franchise Association (PFA).
Ms. Sibal-Limjoco keynoted the event and provided an overview of the franchising sector in the Philippines. She encouraged the audience to put their hard-earned money in franchise investments in the Philippines.
The main speaker, Mr. Lim, discussed investing in the right franchise, noting that franchising has a 90% success rate versus 25% in traditional retail. He also discussed the benefits of franchising, and the right questions to ask a franchisor, and even oneself as a franchisee. Franchising, according to Mr. Lim, means building your own dream. “If you don’t build your dream, someone will hire you to build theirs,” he said. According to the PFA, there are currently around 1,200 franchise systems in the Philippines.
Member-companies of the PFA also presented franchising opportunities in both the Philippines and the United States starting with Ms. Velle Cacha, who discussed how U-Franchise can assist in finding the right franchise; followed by Ms. Kathryna Manalo of Potato Corner; Ms. Cherryl Carino of Mister Donut; and Ms. Jen Sagadraca of Quicklean, who provided specific information on how to invest in their franchises.
Officials of the Philippine Embassy and Consulates General across the United States, including Philippine Consul General to Los Angeles Adelio Angelito S. Cruz, participated in the webinar. Consul General Cruz congratulated the PTICs in the United States for the event’s success and conveyed his appreciation for the resource speakers’ participation in the series.
The event was attended by close to 200 registered participants, with 5,500 more joining via Facebook Live. In her closing remarks, Trade Representative Celynne Layug invited the audience to suggest future topics to be taken up in the TNK webinars.
TNK, which translates to “Employment, Entrepreneurship, and Livelihood,” is a flagship program of the Philippine Department of Trade and Industry’s (DTI) instituted for the realization of Ambisyon Natin 2040 and the Philippines’ 2030 Agenda for Sustainable Development. END
Trabaho, Negosyo, Kabuhayan (TNK) webinar series poster. (Photo courtesy of PTIC)
For more information, visit https://www.washingtonpe.dfa.gov.ph, www.philippineembassy-usa.org, https://www.facebook.com/PHinUSA, or https://www.twitter.com/philippinesusa.