2nd Filipino Restaurant Month in Canada Gets More Media Mileage; Winners Announced

From left: Philippine Consul General to Calgary Zaldy Patron (leftmost) and Alberta Advanced Education Minister Demetrios Nicolaides (rightmost) together with Ms. Lydia Gatus (2nd from left) and Ms. Imee Galvez (2nd from right) of Chopstix Filipino Restaurant during the FRMC luncheon organized by the Philippine Consulate General in Calgary on 01 April 2023. (Photo by Rodel Lozano)

CALGARY 06 June 2023 – The 2nd Filipino Restaurant Month in Canada (FRMC) that was successfully held in April 2023 Canada to promote the Filipino cuisine across Canada received higher media mileage.

Consul General Zaldy Patron shared that during the two months of promoting the 2nd FRMC from March to April 2023, the FRMC generated over 66 million media impressions and nearly $4 million in total media ad value.

These figures were higher than the 53 million media impressions and $2.9 million total media value that the inaugural FRMC produced last year. 

“We are pleased with the outcome of the 2nd FRMC this year. With the higher media mileage it generated, we were able to significantly increase the public’s awareness of and appreciation for the Filipino cuisine across Canada” Consul General Patron said.

Consul General Patron added that the various promotions for the 2nd FRMC attracted more diners to visit the 47 participating restaurants in 19 cities and eight provinces in Canada during the whole month of April. These, in turn, brought more businesses to the Filipino restaurants.

One of the highlights of the 2nd FRMC was the electronic raffle held in May 2023 as each order of the FRMC prix fixe menu entitled the diners to electronic raffle entries.

There were 34 winners of national prizes and 107 winners of local prizes.

The national prizes include two (2) round trip plane tickets from Manila to anywhere in the Philippines courtesy of the Philippine Airlines; one (1) $500 travel voucher from Fly Friendly Travel for travel to the Philippines; five (5) 3D/2N hotel accommodations in Astoria Palawan, Discovery Club Paradise Palawan, and Savoy Hotels in Boracay, Mactan and Tagaytay; a culinary tour in the Philippines for two; twenty (20) $50 worth of remittance fee credit from IRemit; and five (5) $100 gift certificates from Seafood City.

The local prizes were in the form of dining vouchers given by the 47 participating restaurants.

The list of winners of national prizes can be found on the FRMC website. The 107 winners of local prizes will be notified by letters.

The FRMC is a joint project of the Philippine Embassy in Ottawa, the Philippine Consulates General in Calgary, Toronto, and Vancouver, the Philippine Department of Tourism – San Francisco, and the Philippine Department of Trade and Industry.  END

Representatives of 2nd FRMC participating restaurants Amihan Grill and Bakeshop, Chopstix Filipino Restaurant, Max’s Restaurant, and Pacific Hut Restaurant, together with Consul General Zaldy Patron and Mrs. Sheila Patron (7th and 6th from left, respectively) at the 2nd FRMC Launching at the Philippine Consulate General in Calgary on 20 March 2023. (Photo by Al Gamilla)

For more information, visit https://www.calgarypcg.dfa.gov.ph or https://www.facebook.com/PHinCalgary/.