29 December 2014 – The Philippine Franchise Association (PFA) once again participated in the  annual World Small and Medium Enterprise (SME) Expo to promote Philippine franchises/brands as business investment opportunities. The event was held from December 04 to 06 at the Hong Kong Convention and Exhibition Center in Wanchai, Hong Kong SAR.

The PFA delegation was composed of Mr. Samie Lim, PFA Chairman Emeritus & President of Canadian Tourism and Hospitality Institute, Mr. Franklin L. Go, PFA President & Vice President of Goldilocks Bakeshop, Ms. Chit Estrada, PFA Executive Director, Ms. Joanna Tomagan, PFA Sr. Project Manager, Mr. Euclid Cezar, President/CEO, PFA Member (Famous Belgian Waffle) and Ms. Katrina Cezar, VP, PFA Member (Famous Belgian Waffle).

The World SME Expo is a one-stop marketplace, featuring a full range of business solutions and market opportunities for small-and medium-sized enterprises (SMEs), as well as a series of market seminars and networking events to help enhance the competitiveness of SMEs. END