14 May 2015 - Top Philippine companies, namely, Ayala Land International Sales Inc., Globe Telecom and Bank of the Philippine Islands, launched the One Ayala brand in a press briefing held on May 06 at the Jumeirah Emirates Towers in Dubai.

The three big industry players came together under the umbrella of One Ayala in order to give Filipinos in the Middle East better access to their products and services. Ayala Land offers quality house and lots and condominium units to overseas Filipinos. Globe partnered with du to give preferred rates to its clients when calling the Philippines. BPI offers competitive remittance rates. With One Ayala, customers are  assured a central point of access.

Mr. Roy Emil S. Yu, Senior Vice President at Bank of the Philippine Islands explained that the mission of One Ayala is to empower the Filipino in making financial and investment decisions and in maintaining connectivity with his family back home. BPI’s programs for OFWs include BPinoy Learning Fiesta and the Search for 10 Outstanding Expat Pinoy Children.

Ms. Carmina Velayo-Villo, Marketing Director of Globe, introduced Globe’s partnership with du, a leading telecom company based in Dubai. Through this partnership, a call from a du mobile to a Globe mobile in the Philippines will cost only 36 fiels or Php 4.35 per minute. This is 20% less than the cost provided by other networks.

Mr. Thomas F. Mirasol, President of Ayala Land International Sales, Inc. described the positive developments in the property sector in the Philippines. He encouraged the Filipinos to take advantage of the booming Philippine economy by investing in the country.

Consul Giovanni E. Palec of the Philippine Consulate General in Dubai expressed that the launch of One Ayala is not only an indication of the growing Philippine economy but also of the changing image of the Philippines in the Middle East. END