21 June 2016 - Filipino retail brands were featured at the “Lifestyle Philippines” event held on June 10 at Shangri-La Hotel in Jakarta, Indonesia. The branding initiative was led by the Philippine Trade and Investment Center (PTIC) in Jakarta (the Embassy’s Trade Office), aimed at promoting Philippine-made products and services in the Indonesian market.

During her remarks, Philippine Ambassador to Indonesia Maria Lumen Isleta stated that, “it is an initiative to which our Embassy with the support of the Filipino community, have given our best efforts because we believe it can contribute to the friendship and close cooperation between our two countries.”

The event included a fashion show that featured Karimadon and Rusty Lopez, two iconic brands in the Philippines that have begun to create a following in Indonesia’s fashion-forward clientele market. Other brands that were featured are Plains and Prints and Cruzzini Barong Tagalog.  Barong Batik, a fashion innovation that has successfully fused Philippine barong and Indonesian batik was also exhibited.

Apart from apparel, the event also featured potential Filipino food products for export under the Flavors Philippines setting such as Goldilocks polvoron, Mama Sita’s sauces and mixes, Leslie’s snack products, Cracking Monkey pili nuts, Destileria Limtuaco’s spirits and liquors, Republic Flour Mill’s White King mixes, Dole products and other artisanal food products such as dried fruits, jams and marmalades, bottled sardines, and chocolate dipped dried mangoes.

Woven Chic, a special section on hand-woven crafts featured indigenous textiles from the Philippines, traditional dresses, linens, and modern and traditional pieces of jewelry.

The event also highlighted other Philippine products and services such as travel and tourism, educational services, personal care and nutraceuticals. END