11 August 2015 - Officials of Filipino fast food giant Jollibee visited Milan and met with the city’s Chamber of Commerce to explore the possibility of establishing branches in this northern Italian city reputed to be the global center for industrial design and fashion. Mr. Barry Marcelo, Head of National Network Planning, and Mr. Maxi Peralta Jr., Director for International Operations, were joined by the team from the Philippine Consulate General in Milan headed by Consul General Marichu Mauro in the meeting with Ms. Monica Luxa, Ms. Claudia Salemi, and Ms. Valeria Cristofoli, from the Chamber’s marketing and investment promotion offices.
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 900 stores. A dominant market leader in the Philippines, Jollibee enjoys a share of the local market which is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar, Singapore, Dubai and Brunei, firmly establishing itself as a leading Filipino global brand. END